lv88b Privacy Policy

1. About This Policy

1. lv88b is committed to protecting the privacy of all individuals who interact with our Platform. We process personal data fairly, lawfully, and transparently.
2. This Policy describes: what personal data we collect, why we collect it, how we use it, with whom we share it, how long we keep it, and what rights you have over it.
3. This Policy applies to all current and former Members of lv88b, as well as to unregistered visitors to the Platform.
4. Where we collect special categories of personal data (such as information relating to responsible gaming or health circumstances), we will always identify the legal basis for processing and apply additional safeguards.

2. Personal Data We Collect

lv88b collects the following categories of personal data, depending on your interaction with the Platform:

We do not collect sensitive personal data beyond what is strictly necessary for identity verification and responsible gaming purposes. We do not collect biometric data or genetic data.

3. How We Use Your Personal Data

1. Account Management. To create and maintain your lv88b account, verify your identity, and provide you with access to Platform services.
2. Payment Processing. To process MYR deposits and withdrawals via your chosen payment method, including Touch 'n Go eWallet, Boost, Maybank FPX, CIMB, and Public Bank FPX.
3. Regulatory Compliance. To fulfil our obligations under our international gaming authority licence, including Know Your Customer (KYC) verification and Anti-Money Laundering (AML) checks required by law.
4. Responsible Gaming. To enforce responsible gaming measures, including applying deposit limits, session reminders, and self-exclusion periods, and to identify Members who may require additional support.
5. Fraud Prevention & Security. To detect and prevent fraudulent activity, bonus abuse, identity fraud, and unauthorised account access. lv88b uses automated systems and human review for this purpose.
6. Platform Improvement. To analyse usage patterns, identify technical issues, and develop and improve Platform features and game offerings.
7. Customer Support. To respond to enquiries, resolve disputes, and manage complaints through our support channels.
8. Marketing Communications. To send you promotional offers, bonuses, and Platform updates where you have opted in to marketing communications. You may withdraw consent at any time.

4. Legal Basis for Processing

lv88b processes personal data under one or more of the following legal bases:

• Contract Performance: Processing necessary to provide the services described in our Terms & Conditions, including account operation and payment processing.
• Legal Obligation: Processing required to comply with applicable laws, including KYC, AML, and gaming licence obligations.
• Legitimate Interests: Processing for fraud prevention, platform security, and service improvement, where these interests are not overridden by your rights.
• Consent: Processing for marketing communications and non-essential cookies, where you have given your express consent and can withdraw it at any time.

5. Data Sharing & Third Parties

• lv88b does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes.
• We may share your personal data with the following categories of recipients only to the extent necessary:
• Payment Service Providers: To process deposits and withdrawals. Payment providers are subject to their own applicable privacy policies and security standards.
• Identity Verification Services: Third-party KYC providers used to verify identity documents and confirm age eligibility.
• Game Providers: Game software providers who supply casino and slot content to the Platform may receive usage data necessary to operate their games.
• Regulatory Authorities: Gaming licensing authorities and law enforcement agencies, where legally required to share information.
• Technology & Hosting Providers: Infrastructure and cloud service providers who process data on our behalf under strict data processing agreements.
• All third-party processors engaged by lv88b are bound by data processing agreements that require them to maintain appropriate security measures and process data only as instructed by lv88b.
• lv88b does not transfer your personal data to countries that do not provide an adequate level of data protection without implementing appropriate safeguards.

6. Cookies & Tracking Technologies

1. lv88b uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small data files stored on your device.
2. lv88b uses the following types of cookies:
   • Strictly Necessary Cookies: Required for the Platform to function, including session authentication tokens and security cookies. These cannot be disabled.
   • Functional Cookies: Remember your preferences, such as language settings and display preferences, to personalise your experience.
   • Analytics Cookies: Collect anonymised usage data to help us understand how Members use the Platform and identify areas for improvement.
   • Marketing Cookies: Used only where you have consented to marketing communications. May track interactions with lv88b promotional content.
3. You can manage or disable non-essential cookies through your browser settings at any time. Disabling strictly necessary cookies may impair your ability to log in or use certain Platform features.

7. Data Security

1. lv88b implements technical and organisational security measures appropriate to the nature and sensitivity of the personal data we hold. These measures include 256-bit SSL encryption for all data in transit, encrypted storage for sensitive data at rest, role-based access controls limiting staff access to personal data, regular security audits and penetration testing, and multi-factor authentication for internal system access.
2. Despite these measures, no data transmission or storage system can be guaranteed to be completely secure. lv88b cannot warrant the absolute security of personal data transmitted to or from the Platform.
3. In the event of a personal data breach that is likely to result in a risk to your rights or freedoms, lv88b will notify the relevant regulatory authority and affected Members in accordance with applicable legal requirements.

8. Data Retention

• lv88b retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.
• Specific retention periods by category:
• Identity & KYC Data: Retained for a minimum of 5 years from account closure, as required by AML regulations.
• Financial Transaction Records: Retained for a minimum of 5 years from the date of each transaction.
• Account & Usage Data: Retained for the duration of your account, plus 2 years post-closure for dispute resolution purposes.
• Support Communications: Retained for 3 years from the date of the last communication in a support thread.
• Marketing Preferences: Retained until you withdraw consent or close your account.
• Where data is no longer required and no legal retention obligation applies, lv88b will securely delete or anonymise the data.

9. Your Data Rights

Subject to applicable law, you have the following rights in respect of your personal data held by lv88b:

• Right of Access: Request a copy of the personal data lv88b holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data where there is no longer a lawful basis for retention.
• Right to Restriction: Request that we restrict processing of your data in certain circumstances.
• Right to Data Portability: Receive your personal data in a structured, machine-readable format and transfer it to another controller.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Withdraw consent to processing at any time where processing is based on consent. Withdrawal does not affect lawfulness of prior processing.

To exercise any of these rights, contact lv88b at [email protected]. We will respond within 30 days of receiving a valid request. Identity verification may be required before we can action a data rights request.

10. Marketing Communications

1. lv88b will only send you marketing communications — including promotional offers, bonus alerts, and Platform news — where you have given your explicit consent at registration or through your account settings.
2. You may withdraw your consent to marketing communications at any time by updating your notification preferences within your lv88b account, or by contacting support at [email protected].
3. Withdrawal of marketing consent does not affect communications necessary for account management, such as security alerts, transaction confirmations, or responsible gaming notices, which are sent regardless of marketing preferences.

11. Minors & Age Restriction

1. lv88b's services are strictly for individuals aged 21 years and older. 21+
2. lv88b does not knowingly collect personal data from individuals under 21 years of age. If we become aware that a minor has provided personal data or registered an account, we will close the account immediately and delete all associated data.
3. If you are a parent or guardian and believe that a person under 21 has used lv88b services or provided personal data, please contact us immediately at [email protected].

12. Changes to This Policy

1. lv88b may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or regulatory requirements.
2. The "Last updated" date at the top of this page indicates when the Policy was last revised. Where changes are material, lv88b will notify registered Members by email or in-platform notification at least 7 days before the changes take effect.
3. Continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy. If you do not agree with changes to this Policy, you should cease using the Platform and request account closure.

13. Contact & Data Controller Information

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact lv88b's Data Protection team:

Email: [email protected]
Subject line: Privacy Enquiry
Support hours: 24 hours a day, 7 days a week
Response time: within 30 days for formal data rights requests; typically within 48 hours for general privacy enquiries

lv88b is operated under an international gaming authority licence. This Privacy Policy was last reviewed on 1 January 2026.